There are several factors that you have to consider when trying to improve the performance of your website. Web design and SEO work seamlessly, with their components flowing together to ensure that your site’s visitors don’t notice anything about what you have built; they start navigating through it.

Mobile-friendly

Making your website mobile-friendly is crucial. There has been a decline in people who search on desktops and a steady increase in mobile searches. With more than half of all web traffic coming from mobile devices, it is safe to say that more than half of your audience uses mobile phones. This means that a website that is not mobile-friendly alienates half of its audience.

Designs that are easy to read

It would be best if you spent adequate time improving your content to enhance your SEO. Poor web design can make it hard for your users to get what they want to find on your website. Sites that have content blocks in strange places and too many hyperlinks serving no clear purpose push away the audience. Line length, white space, and other details like images affect the attention your website gets.

Sitemaps

For search engines to be smarter about the way they crawl your website, you need to have a sitemap in place to guide them on all pages and your website content. This allows you to tell the search engines about the pages that are vital to your site, or for larger websites, and new ones with no external links.

Website speed

The speed of your website is another vital aspect and is a deficiency for most sites. It is mostly affected by design behind it. It would help if you gave enough time to optimize images, allow browser caching, and eliminate unnecessary plugins to improve your speed rankings. It is supposed to load in two seconds; otherwise, as many as half of your website visitors will abandon it.

Gaining the user’s trust

It is hard to change people’s opinions about your site. Users want something that is easy to navigate, clean and gives them the information they want quickly. Internet users consider such sites trustworthy. Despite containing just what users want, a bad website can repel them.